|Why is Google Popular?|
This page describes:
|What Makes Google Great?|
Here are reasons why Google has many users and why those users frequently search using Google.
Google Returns Relevant Results
It tends to be good at selecting links that closely match your search query.
What you want is usually near the top.
Google Identifies Ads and Sponsored Links
It doesn't sell placement of search results.
Sponsored links and ads are clearly marked and kept separate from search results.
Ads relate to content and aren't distracting.
Google is Simple to Use
Clear uncluttered simple web pages.
Google Shows What You
Search results include an excerpt (or "snippet") of the text that matches your query with your search terms in boldface.
Shows a Page Even
When it's Gone or its Link is Inaccessible
Google takes a snapshot of each page it examines and caches (stores) these as a backup. If the original isn't available, you can access Google's cached version. Your search terms will be highlighted in color on the cached page, making it easy to find the sections of the page relevant to your query.
Google Continually Improves its Search Results
Its capabilities are enhanced and expanded to match the dynamic growth and changing nature of the web.
For more information on the benefits of using Google, visit https://www.google.com/technology/whyuse.html.
|Google's Mission and Philosophy|
Google's mission is to organize the world's information and make it universally accessible and useful. While pursuing this vision, Google has adopted the following philosophy:
For more information on Google's philosophy, visit www.google.com/corporate/today.html.
|What Can You Find with Google?|
Google strives to make it easy to quickly find what you're seeking. The following list shows some of the many types of searches Google can easily do. Click on the type of information to learn how to search for it and click on the examples to see the results of such a search.
|Type of Information||Examples|
|Specific person, place, or thing (named entities)||Robin Williams, San Francisco, Paris restaurants|
|Information on a subject (web sites by topic)||salary negotiation tips, lasik eye surgery, hybrid cars, lawn furniture, travel|
|Something you've seen before or know exists||the original research paper on Google's technology, tax forms, Dixie Chicks song lyrics|
|Answer to a question||
is the local weather forecast for the next three days?|
How can I reserve a camping site at Yosemite?
How can I book a cheap flight from Boston to London?
What is the approximate value of my car?
How old is Nelson Mandela?
How can I get a divorce in the US?
|What to write or say||cover letter when applying for a job|
| Specific site|
|CNN.com (you know the name of the site)|
|Someone's phone number or address||California Senator Diane Feinstein's office phone number|
|Map or directions||map of Hearst Castle San Simeon CA|
|Financial information||current price and stock chart for Krispy Kreme|
|Dictionary definition||definition of schadenfreude|
|Data||number of Internet hosts|
|Translation of a page or text||Palais de Luxembourg|
|Similar or related items||sites similar to Consumer Reports|
|Visual information||tennis photos of Anna Kournikova, Dilbert cartoons, Paris metro map|
|Personal recommendations, opinions, advice||Mykonos travel recommendations, reviews of compact digital cameras and color printers|
|Recent news||what's happened in the last 24 hours|
|Where you can buy something||carry-on luggage|
|A set of items given a few examples||given the Golden Gate Bridge, Palace of Fine Arts, and Coit Tower, suggest other sites to visit in San Francisco|
|[Home] [Intro] [Contents] [Print] [Favorites] [Query Input] [Understanding Results] [Special Tools] [Developing a Website] [Appendix]|
For Google tips, tricks, & how Google works, visit
Google Guide at classic.GoogleGuide.com.|
By Nancy Blachman and Jerry Peek who aren't Google employees. For permission to copy
& create derivative works, visit Google Guide's Creative Commons License webpage.