Below are suggestions for publicizing your site based on our experience getting the word out about Google Guide.
Post your site's URL (web address) to popular web directories including Open Directory Project (ODP), Yahoo!, and LookSmart. Also post your URL to online reference, e.g., Wikipedia, industry-specific expert sites, blogs, etc.
In addition to making it easy for other sites to distribute your headlines and content, your RSS feed will be indexed by popular Blog search engines, including Technorati, BlogSearch, and Ask.com Bloglines.
Note: If your site links to delisted websites, your website might also be removed from Google's index.
Note: If Google suspects that you've traded links with other sites for the sole purpose of improving your ranking, it might penalize or blacklist your site.
Next I emailed journalists who specialize in search engines, but again few wrote articles about Google Guide.
Then I emailed reviewers of books on using Google. A handful responded. Some wrote that Google Guide was for novices; others wrote that Google Guide was tailored for advanced users. Wanting to make Google Guide appeal to novices and experts alike, I indicated sections that would appeal to particular users, e.g.,
After several months of emailing potential users and posting to websites, libraries, schools, and users began linking to Google Guide.
I tried again to get national press coverage by contacting John Markoff from the New York Times. After a few attempts, I was quoted in an article about Search Engine Wars and afterwards Google Guide got over 50,000 unique visitors/day for the following week and traffic has been good ever since.
On the basis of a suggestion from Matt Vance, I created the Google Guide Cheat Sheet and announced it on Slashdot, which generated great publicity, along with a few flames; within 24 hours, the Cheat Sheet went from being ranked so poorly I couldn't even find it to being ranked #2 (after Google's cheat sheet).
Recently Google Guide was translated into Hebrew.
When I first made this site publicly available, Google Guide wasn't in the first 100 sites on searches for [ Google guide ]. Thanks to the sites that linked to Google Guide and users who clicked on Google Guide in their search results, Google Guide is in the top ten results for many queries that relate to the content of the site. Being listed so highly on Google has improved the traffic flow to Google Guide.
Note: For the top ranked site, Google sometimes includes useful links from within that site.
Interactive online tutorial on using the search engine includes tips and information on new services...
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In addition to considering the number of links to your page and the ranking of the linking page, to compute a page's PageRank, Google considers hundreds of factors including
These factors and many others are described in the article "Great Site Ranking in Google The Secret's Out" on Buzzle.com.
Google periodically changes how it calculates a page's importance, thereby resulting in shifts in rankings, known as a Google Dance. Google Guide's placement in Google's search results sometimes changes when Google modifies or enhances their indexing algorithms.
I don't try to keep up with the latest search engine optimization tricks. Instead I strive to make searching Google easier by educating users about Google services, capabilities, and features. When I am successful, sites link to Google Guide pages and increase their ranks and importance to Google.
Here are links to a few pages that discuss how to publicize your website and improve the ranking of your web pages.
In the next section, Advertising Your Website, I'll tell you how I increase traffic through running inexpensive ads.
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For Google tips, tricks, & how Google works, visit
Google Guide at classic.GoogleGuide.com.|
By Nancy Blachman and Jerry Peek who aren't Google employees. For permission to copy
& create derivative works, visit Google Guide's Creative Commons License webpage.