|Evaluating What You Find|
Google's web-page-ranking system, PageRank, tends to give priority to better respected and trusted information. Well-respected sites link to other well-respected sites. This linking boosts the PageRank of high-quality sites. Consequently, more accurate pages are typically listed before sites that include unreliable and erroneous material. (The various browser toolbars can show you the PageRank of the page you're currently browsing.) Nevertheless, evaluate carefully whatever you find on the web since anyone can
Many people publish pages to get you to buy something or accept a point of view. Google makes no effort to discover or eliminate unreliable and erroneous material. It's up to you to cultivate the habit of healthy skepticism. When evaluating the credibility of a page, consider the following AAOCC (Authority, Accuracy, Objectivity, Currency, Coverage) criteria and questions, which are adapted from www.lib.berkeley.edu/ENGI/eval_criteria.html.
Search for [ evaluate web pages ] or [ hints evaluate credibility web pages ] to find resources on how to evaluate the veracity of pages you view.
For a printable form with most of the questions that you will
probably want to ask, visit www.lib.berkeley.edu/TeachingLib/Guides/Internet/EvalForm.pdf.
If you're unable to view PDF files, you can get a free PDF viewer from
Adobe by visiting www.adobe.com/products/acrobat/readstep2.html.
For more information on evaluating what you find, visit www.lib.berkeley.edu/TeachingLib/Guides/Internet/Evaluate.html.
Want more experience assessing the authenticity and integrity of some websites? Try the exercises listed on www.lib.berkeley.edu/TeachingLib/Guides/Internet/EvaluateWhy.html.
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By Nancy Blachman and Jerry Peek who aren't Google employees. For permission to copy
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